Reality goes
disruptive - Blurring the line between digital and analogue worlds
Betting big on Augmented
Reality Technology for evolved gaming experiences
While we talk
and feel how connected we are, technology is leaping bigger with innovation and
creativity in a quest to provide the avid gamers an immersive experience that
is far more interactive and real. As the gaming industry strives for major
breakthroughs in 2016, players’ expectations keep soaring high which look for
nothing short of phenomenal realistic experiences. Blending the real and
virtual realms achieved through HMDs(Head Mount Displays) etc. can sway the
entire gaming community world over. Augmented Reality (AR) is one such
technology that creates this blend and helps shape dreams of the gamers come
true virtually by augmenting the reality.
Not the same old plain vanilla
reality
Augmented
Reality is a technology that superimposes digital media and other sensor-based
inputs on the real world view using the camera of your device. This is aimed at
enhancing the user's sensory perception of what one can hear, feel and see. The sensor receptors in the AR equipment through protocols facilitate
simulation in the gaming environments thereby providing the avid gamers a near
to reality experience in gaming.
By simply
overlaying virtual objects and other digital media or information into the real
word, AR helps people envision virtual world coming to life in the physical
environments. Leveraging HD TV capabilities, smart algorithms along with
sensory reception apparatus like accelerometers and gyroscopes, AR triggers the
dawn of augmented reality gaming(ARG) experience migrating from the legacy
wired gaming controllers to protocol based sensory technologies.
Having all
the hardware components and software that are required to create an AR
experience, smartphones have been the ideal joints for deployments of AR
globally and with days to come by, optical apparatus like goggles, contact
lenses etc will too partake in the AR technology revolution.
So who’s eyeing on the ARG pie:
Google,
Microsoft, Apple, Sony are the major players striving to bring ARG into
mainstream usage. Despite the flak received for its wearable technology, Google
continues to dive deep and work around on Google Glass. Also, Magic Leap,
Google Cardboard and Ingress are few pursuits that show great promise of this
tech giant’s heads-up when it comes to taking on the market with its innovation
prowess.
There has
been a very positive buzz surrounding Microsoft HoloLens, and Apple, Sony,
Samsung are also not behind capturing the pulse of gaming community worldwide.
Limitations and the future of ARG:
While
the ARG market looks lucrative, following concerns are expected to hamper/delay
the market penetration and user adoption surge:
·
The process of setting up a dedicated AR gaming session is tedious
·
Dedicated bandwidth allocation for switching to real-time mode
·
High capital investments to acquire the AR gaming equipment
·
User privacy
What the future holds for AR:
With
the burgeoning use of smartphones, AR is likely to gain huge traction across
markets. User adoption is expected to reach new heights as device prices tumble
owing to new entrants and increased competition making AR technology accessible
and affordable. Mobile screen real estate issue will make way for AR capable
wearables which provide expansive views of the world around them. This in turn
is expected to drive the growth for AR hardware components.
Conclusion:
The future is neither Real nor Virtual – It’s Augmented
Augmented
reality gaming is amazingly teasing and incredibly young. But the whole lot of
focus on this technology with capital investment inflows and steady but rising
interest is driving it mature enough to make the dreams of realizing the virtual-in-real.
No surprise, we are all connected to this dream by making the industry comply
to our expectations of creating a whole new world that enhances the way we
consume everything around us.
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